Kittens in a blender online dating
The admission came almost one year to the day when Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of Blue Buffalo’s top selling pet foods.
In its original suit, Purina alleged independent tests showed that Blue Buffalo uses chicken by-products, egg shells, rice hulls and artificial preservatives in its products — despite claims to the contrary.
Quite simply, the very least consumers deserve in an unreserved apology for the deception, the lies that seduced pet parents to buy a pet food brand that they were told was better than other brands and superior in quality for the health and well being of their beloved pets.
While consumers are angry and hurt by the deception, Bishop shrugs and says, “What can you do?
Indeed, when Blue Buffalo commissioned consumer research and discovered that pet owners have strong ideas of what they don’t want their animals eating—above all, anything called a by-product– they discovered the basis for their marketing campaign: “Consumers just don’t like the sound of ‘byproduct,’ says Bill Bishop, the Chairman of Blue Buffalo. Generally speaking, it’s ground-up chicken necks, feet, undeveloped eggs, and intestines and it’s not supposed to include feathers (although Purina’s testing found feathers).
Animal by-products generally are thought to include organs — lung, spleen, kidney, brain, liver — blood, bone, fatty tissue, stomach and intestines.
Bishop realized that getting into the pet food market by starting small with contract manufacturers making the product was a no-brainer and that all one had to do was, “Slap on a good label, come up with a slogan, and off you go.” He already knew it would be a cinch to pull the wool over consumer’s eyes, because, as he said, “There were already a lot of smoke and mirrors in how pet food was advertised, and that was the sort of stuff we were good at.” Being the consummate ad man, one who might still believe that any publicity is good publicity, one can’t help but speculate that the wily Bishop has lured Purina into a fight where attention is the real objective.
AN APOLOGY, A RECALL, AND A REFUND All consumers have received thus far in this debacle in the way of an apology (if you can even call it that) is the wishy-washy half-admission that Blue Buffalo products “may” contain undeclared by-products.
Sadly, the stigma and the stress endured by the therapist if found guilty can be debilitating (Warren and Douglas, 2012).
Also, for ease of presentation, we use the term "therapist" throughout to refer to anyone delivering psychotherapy or counseling services to clients.